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| UPDATE 1-Elpida to start mass-producing advanced DRAM in Dec |
| Updated：2010-11-30 10:43 |
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* Move could help cut production costs by 30 pct
* New technology is the world's most advanced -spokesman
* Elpida shares jump 6 pct, outperforming overall market (Recasts, adds details)
TOKYO, Sept 29 (Reuters) - Japans' Elpida Memory Inc (6665.T) said on Wednesday it would start mass production of advanced DRAM chips in December, putting it ahead of bigger rival Samsung Electronics (005930.KS) in technology.
Elpida shares jumped 6 percent on the news.
An Elpida spokesman said the shift to the 30-35 nanometre circuitry would help cut production costs by about 30 percent compared with 40-nanometre technology, boding well for the PC memory maker at a time when sluggish PC demand has been pushing down DRAM prices.
Narrower circuitry allows semiconductor companies to create more storage capacity on silicon wafers, cutting per-chip production costs. A nanometre is a billionth of a metre.
The spokesman said Elpida's new technology is the world's most advanced and would be ahead of Samsung's.
Elpida shares were up 5.9 percent at 965 yen, outperforming a 0.9 percent rise in the benchmark Nikkei average .N225. (Reporting by Sachi Izumi; Editing by Michael Watson)
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